The identity and branding of a perfume are not limited to the bottle itself or the scent it contains. For most users, the first interaction happens through the packaging: how it looks, how it feels, and how it opens to reveal what is inside.
This month-long project focuses on redesigning the packaging of The Body Shop’s Coconut & Yuzu Body Mist.
"PLAYFUL. TROPICAL. SUSTAINABLE."
These concepts shaped the project and became its defining keywords. The packaging offers a more sustainable alternative to mass-produced packaging by combining weaving techniques with illustrative design, aligning with The Body Shop’s identity as a sustainable, vegan, and cruelty-free company.
Kraft cardboard scraps were used to weave the package structure, tying into the product’s natural essence while taking advantage of the technique’s flexibility.
This resulted in rich, organic shapes that suit the natural quality of the package. The design showcases its craftsmanship through a technical structure, balancing mass production with the reuse of disposable yet degradable materials.
As this perfume belongs to a larger Body Mist scent collection, the packaging redesign leaves room to expand. The cardboard wrapping would remain the same, while the textured labels would change depending on the scent, visually representing each perfume's ingredients.
